Post it notes notating our aim to encourage a rethinking of what the word refugee means


Our #rethinkingrefugee campaign

Whilst there is undoubtedly a humanitarian angle to refugee resettlement, we look beyond the short-term humanitarian response. We see refugees as people with talents, skills, and aspirations, assets which will boost our economy and enrich our communities. We don’t focus on the story on how they came to be here, we focus on where they want to be.

Our #rethinkingrefugee campaign has been running since 2015, born as a reaction to the negative portrayal of refugees in the media.

It deliberately uses refugee in the singular, as each refugee is an individual with their own skills, ambitions and needs, requiring an individual approach not just a one size fits all approach.


  • To change the perceptions of refugees


  • Refugees are assets to employers and local communities


  • Employers
  • Landlords
  • Local authorities
  • Education providers

Key Campaign Channels

  • Digital (our website, social media channels and e-newsletters)
  • Events (#rethinkingrefugee conferences)
  • PR / Media Coverage

The campaign was highly commended in the UK Housing Awards 2017 in the Outstanding Campaign of the Year category. 

The judges said: "This was a very clear campaign to tackle an extremely important, emotive and topical issue with a snappy title and strong delivery." 

UK Housing Awards Highly Commended Outstanding Campaign of the Year

If you'd like to find out more about partnering with us to support the campaign, contact:

Matthew Rogers, Marketing & Communications Officer 
Email: matthew.rogers@ach.org.uk / Tel: 0117 941 5339rethinking refugee