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This brand evolution signals not a reinvention, but a renewed expression of what ACH has always stood for: empowerment, inclusion, and the belief that everyone deserves the opportunity to build a better future.

The decision to rebrand comes as the scale, ambition, and impact of ACH’s work have grown significantly. With services spanning supported housing, careers support, business empowerment, training and national policy influence, ACH has become a vital force across Bristol, Birmingham, Coventry, Wolverhampton — and beyond.

When I first applied, I was excited – but I did not realise how much this experience would shape me both professionally and personally. My motivation for joining ACH came from a real desire to gain hands-on-experience in consultancy, business analysis and collaborating directly with clients. The idea of contributing to community development through entrepreneurship felt like something that aligned with my values. I was especially drawn to the chance to support people as they start and grow their businesses here in the UK.

While his skills were strong, his unfamiliarity with the UK system, limited English, and lack of local work experience became significant barriers. Finding employment and building a stable life was not just about his qualifications – it meant adapting to a completely new country, culture, and way of doing things.

That is where ACH stepped in.